How To Thrive As An Online Entrepreneur

goldfish in cart - e-commerce concept

In the last one year, a lot has happened in the eCommerce world in Africa. Just recently, OLX announced closure of their Kenyan and Nigerian offices and would be pulling back operations to South Africa. Almost concomitantly, Konga, one of Nigeria’s top eCommerce firms, pronounced it was scaling back operations in Africa’s second largest economy.

A recent survey of fintech start-ups in Africa by Disrupt Africa established that over 70% of eCommerce start-ups are yet to break even. This, sadly, is the situation despite the enormous opportunity for growth.  Jumia is currently enjoying dominance in this field and it seems is not stopping any time soon despite suffering losses in the recent past.

Nonetheless, in Kenya, Safaricom Kenya Limited announced they were launching their version of eCommerce, Masoko and followed it up with Songa, an online music platform. Be it as it may, Safaricom pegs the success of the two entities on its strong brand and it would be important to learn how a fintech like Safaricom, has built dominance in the highly competitive sector despite being new entrants into the industry.

To best appreciate this, it would be good to revisit a book by Simon Sinek, titled “Start with Why”. Simon postulates that brands that have sustained business sales over time have formulated a way to connect with their target consumers through communicating strategically.

In this case, rather than push for sales volumes through campaigns, they start by communicating to their target audience the motivation behind what they do. This is called communicating the Why the firm exists and ultimately, establish a bond with your target audience. The end result of this is an emotional connection with the buyer and this enables the target audience to buy into the product eventually, what Sinek called the WHAT.  Dominant brands employ this technique to enhance market penetration and sustain product loyalty.

Building a relationship takes time and requires patience. In all the profiled case studies sampled for failure in eCommerce, the investors were not patient to let the business grow organically and return profit. What they failed in was to push for revenues in anticipation of profits and a quick return on their seed capital. When their expectations were unmet, they exited the scene.

A properly done brand communication strategy, borrowing from the Safaricom brand story, would start with studying the target market and getting to appreciate their demographics and culture. By aligning your corporate brand to your potential clients’, you in effect are warming up to them for a start. Secondly, it would really be important to establish what challenge the society has and thereby targeting your brand communications to be in line with providing a solution to this. In this way, the client would feel at home approaching the brand for a solution. Safaricom’s big break came during times of adversity – the 2007/2008 Kenyan Post Election violence that made financial transfers and transactions a big challenge. By launching Mpesa, its mobile wallet survive, Kenyans were able, with confidence and convenience, be able to send cash and trade freely. This is what has endeared Safaricom to the Kenyan people and mad exit to be the corporate behemoth it is today, with a market share of over 70%.

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Would you want to thrive as an online entrepreneur? Start with WHY you exist. Go out and interact with your target market and tell your story. Because so long as you will sell your product and push for sales, the revenues would not come.

Sustainable sales come about when you commit to build a relationship with your market and thereafter, enable them see the solution to the market gap that you offer.

Start with WHY then later, your WHAT!

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Why Be An Entrepreneur & Not Self Employed? 


In my entrepreneurship mentorship sessions, I always float this question to my audience: why are you into business? In response, I receive an array of answers  some convincing, others not. That is normal with open forums.

In a study carried out by the Kenyan National Bureau of Statistics (KNBS) last year in Kenya, it was established that over 2.2 million businesses had collapsed over a five year period. Even more shocking, was the revelation that slightly over 400,000 start-ups never lasted beyond their second year of operation. 46% of these firms die off within their first year. 

Youth unemployment remains Kenyas biggest socio-economic challenge. So enormous it is that it shakes the core of the countrys dominance as an economic powerhouse. Statistics put it that one in every six young Kenyans is unemployed. In neighbouring Tanzania and Uganda, the rate stands at one in every twenty on average. 

Ask any Kenyan youth about their occupation and they would respond that they are either gainfully employed (in a job), or self-employed (taken to mean ‘business owners’). More often than not, they venture into self-employment as an option for lack of employment opportunities. They undertake business with neither the requisite skills nor passion for it.

Nonetheless, are these who are self-employed truly in entrepreneurship? Is there a line between self-employment and entrepreneurship? 

It has to be cherished that entrepreneurship is a philosophy of sorts, a lifestyle. Methinks entrepreneurship in being a vocation, one to add value to society. An entrepreneur would identify a challenge and consequently task himself to provide a solution. His main motivation is to fulfil a human need and alleviate a pain point. Despite the challenges they encounter, they keep on trudging on the path to their objective. 

Take Thomas Edison, he who invented the light bulb, for instance. Over 999 times, he failed and never gave up. He said that each time he failed, he discovered one way that he would not do it. His optimism paid off at last. Again, let us examine Jeff Bezos, he who for some days beat Bill Gates to be Forbes Richest Man alive. When he started Amazon, his dream was to provide a link between producers and the consumers and build the worlds largest online retailer! The business made money for the founder after six years of operation. Facebook, the worlds largest social media platform, took five years before it reported a profit. Alibaba took eight years while Tesla, the world acclaimed innovative automobile manufacturer, is yet to be profitable to date!

Coming closer home, Parapet, the regions leading cleaning company, took three to four years to stabilize and post profits. While it may seem business leadership translates to super profits, Business Daily too proves otherwise. The paper is the countrys leading business publication and yet, seven years after launch, it is yet to post a profit!

Did the founders of these businesses give up since they were unable to recoup their investments in the short term? Absolutely not. In fact, with the continued negative feedback on their financial positions, they persisted and got motivated by the need to fill their identified society gap until when their businesses broke even. Hence, entrepreneurship is a philosophy, a calling of sorts!

On the contrary, those who take entrepreneurship to be a profession (self-employment) look forward to financial rewards or compensation. As such, they would get into business to be free most of the time (or so they think), to express their bossiness around, and most popular of all, earn huge payoffs from the business! Some even start a business to be able to live a defined kind of lifestyle. To others, getting their hands into business is an express ticket to wealth generation. Nonetheless, this is getting it all wrong. 

Entrepreneurship is about value creation. The sanctity of undertaking business is to enrich the human race. Their mission in life is made complete by solving a human need. It therefore cannot be a short term affair as for the ‘self-employed’. Entrepreneurs go for the long haul. For instance, Coca Cola has outlived its founders, more than a century after its invention. When the firm started in 1896, it sold nine servings per day in Atlanta. The founder passed on two years after inventing the beverage. Currently, the firm sells an average of 1.9 billion bottles daily across the globe! 

In addition, entrepreneurs are risk takers and dare invest in a venture in pursuit of their objective. They would not fear failure. Failing is just but part of the process of success. Whenever they encounter failure, they keep on working their passion to fruition. A self-employed individual is risk averse, choosing to play safe with the intention of reaping big from their undertaking. Failure discourages them altogether.

However, even more interesting is the ability of an entrepreneur to flex with dynamics on the ground. He appreciates that there are constant shifts on the ground and as such, he/she is prepared to change in tandem to the shifts. This is the reason why those who take entrepreneurship as a calling do not give up. Their flexibility works to their advantage. For the self-employed fellow, their rigidity works against them. Like the dinosaurs of old, their rigidity causes them to fail due to their inadaptability. 

How else can we explain the findings of a study by CB Insights, who undertook a post mortem on 101 start-ups that failed recently? In this study, they found out that the major cause of start-up failure is lack of a human need (up to 42%). Lack of capital only came second with 29% of subjects alluding this to their failure. This is interesting since most business founders blame the lack of capital as the cause of business failure. 

The crux of the matter is the motivation for an individual to get into entrepreneurship. That is what determines whether a business will last or not. Of particular noting is the fact that all the mentioned businesses that have outlasted the times had one common denominator  their founders had the right mind set. To them, business was not a means to earn a living. It was a calling, a vocation. If we re-evaluated our motivation to get into business, we would reverse this failure rate of businesses in our country and region and reap big from the ripple effect in terms of economic growth and sustainability. 

So then, would you rather be self-employed in business or choose to be an entrepreneur? The better choice is quite explicit!

-Ends-

This article was first done for publishing in the Cytonn Investments Plc Blog by Michael Okinda,  the author.  

He is an acclaimed personal branding & business coach under his PBL Africa initiative. 

How To Effectively Make Money On Facebook

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Startups and nascent enterprises face a myriad of challenges, capital constraints and market penetration being some of them. However, with social media, most have been able to introduce their products into the market and even penetrate albeit with much struggle.

I bet, like myself, you have come across these ads posted on public walls advertising abut a product by sellers. But then are they really effective? It seems the script is to send to as walls as possible and this is really annoying at times.

So you don’t know how to make money through Facebook groups?

People have been asking me why content marketing does not work for their business and I have three major reasons for the:

  1.  You don’t write using a proven template that delivers.
  2. You are communicating the right message to the wrong audience.
  3. You fail to write compelling content that can convince anyone to buy your product.

I have had such an experience before – I set out to do an entrepreneurship masterclass for nascent entrepreneurs and got so many responses. Come the day of the training and none turned up. Actually a group of three came up and went away promising to be back and we never saw them again up until the time we had hired the hall lapsed.

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People are on social media to have fun. And most times, our friends and family may not be our target audience and that may render your content marketing strategies useless.

This means you can’t afford to ignore Facebook communities totally.

I’m sure you are wondering, what should you do?

I will explain this and assume you make and sell wigs…

Firstly, identify your target: men don’t wear wigs (unless they are a Supreme Court of Kenya Judge). You know your target market is women.

Secondly, find women communities: just search Facebook with women communities and you will find lots of them… Don’t go to communities where members are predominantly men. Women have the final say on things related to them.

Thirdly, come into the community to educate, entertain and create awareness. I did not say come and sell like somebody in Gikomba market….! Create content that educate women on about your products and business. Tell them why it’s better to wear cotton wigs than synthetic. Tell them the harms in wearing human hair/wig. Tell them how to wear a wig. Tell them how to make their wigs last. Tell them health implications of wearing wigs wrongly. Tell them the side effects of rivalry products to yours. Tell them…..

Leverage on fear as motivation to buy your product…

Sell happiness, promise and benefits not features.

Show that you care…

Have I written anything that warrants being kicked off? No! In fact, you won’t be salesy and spamy at all. You won’t even tell to buy from you. They will be the one to seek you out.

By creating actionable content on your products and services, they will trust you and will be eager to buy from you.

Enrich your content. Use pictures of your product in your content. Especially where your customers are rocking it.  Use your own pictures too because you are building your know like and trust.

Interact well with people who interact with your content. Send friends request. Send them a welcome note on messenger. Over time, your target audience will be many on your friends list. At the end of time, you will have a community of followers who would want to use your product. And that is when you pitch.

What this means is that it would demand you allocate time to create and post content. The time schedule too has to be right. Teenagers are never on Facebook during the start of the week. Most are on towards the weekends, for instance. And that is the most appropriate time to schedule your postings.

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Being rash about posts and posting onto hundreds of walls does not make and ad more effective. It demands strategy and proper planning.

As a by the way, you must have strategically placed your products and services on your wall for it to work well!

Happy selling!

**********ENDS**********

The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How to maximize on your contacts for Business and Professional Growth. Both books are available on Amazon. He is also a Personal Branding and Business Coach with PBL Africa and a Cytonn eHub Mentor. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:

Email:                pblogix@gmail.com

LinkedIn:             https://www.linkedin.com/in/mike-okinda-9652b210a

Telegram:             @Mokinda

Telegram Community:      https://t.me/joinchat/EkprBT6zCKCRUmQUaDD9cQ

 

DOMINANCE BY STANDING OUT: LESSONS FROM KENYA’S CBA BANK

Dominance

Interesting times these are – after the enactment of the Banking (Amendment) Bill 2016 late last year, most of the Kenyan banks’ profits went southwards. Actually, for the financial year closing June this year, a bank known to have zero loans at risk of loss (PAR), Victoria Commercial Bank, recorded a loan on default, to underscore the dire situation facing the industry.

But even more amazing is one bank that went against the tide – Commercial Bank of Africa (CBA) which posted improved profits where even its more heavily capitalized bedfellows failed. Last week the bank reported a net profit of Kes. 2.7 Billion up 14.1% from the previous year.  It would be interesting to study their business model to find out why.

The underlying reason for this resilience is their association with another powerful brand – Safaricom’s Mpesa product. Safaricom is East and Central Africa’s most profitable blue chip entity; with a valuation that ranks it as the fourth most valuable brand in Africa. Mpesa is a mobile phone based wallet that enables the public to do financial transactions at their convenience.

By linking up with Mpesa, CBA developed a mobile based banking service called Mshwari that has become a hit with the unbanked. As such, anyone, as long as they are subscribers of Mpesa, can borrow and repay funds through their mobile phones. Additionally, subscribers are able to save their funds at a fixed rate of return to be withdrawn later with some interest. It is literally a bank without a physical vault. As at the end of last year, Mpesa had on boarded slightly more than half of Kenya’s population – over 47 million customers.

By compensating for the fall on revenues due to regulatory restrictions through enhanced revenues from Mshwari, the bank was cushioned adequately. It is observed that revenues rose by 16.3 percent year to year to close at Kes. 5.5 Billion.

Dominance

The Hint

According to the World Giving Index published this year, it was observed that Kenyans are the third most generous people in the world. It underscores the social cohesion that exists amongst Kenyans and their sharing habit. It is this social value that the developers of Mpesa chose to ride on and develop their product, thereby aligning their product with a truly Kenyan value. This is the main reason why Safaricom and Mpesa to be specific have enjoyed dominance for the last ten years of its existence.

And this brings out two very important lesson most of us entrepreneurs purposely ignore: synergy and values.

Robert Kiyosaki said that networking is the business of the 21st Century. Networking is about leveraging relationships, within and without the firm. Smart firms, like CBA as explained above, chose to take advantage of the readily available market by Mpesa subscribers to offer their services – banking. As an entrepreneur, ensure you create linkages with other players in the sector and related sectors to ride on their associations and operations. Be it supply chain management, production, knowledge exchange, etc. ensure you find a suitable partner to establish a mutually beneficial relationship. For CBA, Safaricom Mpesa provides them with an already established market. In turn, Safricom earns from the lending expertise from the banking partner. The days when a firm would exist on its own are gone and synergistic interactions are the way to go.

Values, I say, are the most important element in a business. I always ask people- what does their business stand for?  I opine that any great business is built on the foundation of their organizational beliefs. Its product offerings are only accepted once their value system is in tandem with the societal belief systems of their target markets. Considering this example, Safaricom realized Kenyans like sharing. Our national philosophy is Harambee, literally meaning to pull together. Whenever someone has an enormous project, people would come together and contribute towards helping in the realization of the project. These gatherings are called Harambees. In the west, it is known as crowd funding. It is an embodiment of our giving spirit.

A Kenyan who lives away from home would always send home some cash to help his kin back at home. Mpesa’s launch, coincidentally, was done at the onset of the infamous 2007/2008 Kenya Post Election Violence (PEV) period when banks and other financial systems ground to a halt. With the service, stranded populations were able to send and receive cash at the convenience of their homes. Additionally, as opposed to banks which had locations majorly in urban centres, Mpesa had a huge network of agents that permeated all the areas of the country. The footprint covers more than 70% of the nation, with a huge concentration in the rural areas. Add that to the convenience of only requiring an ID to be registered, Mpesa became an instant hit with users all over the country.

Much more can be said about this success story of Safaricom but one thing stands out: values. This is what made them to be acceptable and build a loyal client base that has proven hard to break. Airtel Kenya Limited, then known as Zain, launched a competing service nicknamed Zap. It waived its fees altogether but the population could not accept it since it did not resonate with its ideals and values. To many, Zain was for the urban rich and elite. It was also not used by the majority as almost all phone owners had Safaricom lines.  Safaricom hence passed off as an authentic Kenyan brand that was deemed cheap (even when it was not).

Well, there you go: what will you do as an entrepreneur to replicate a success story like CBA’s? It is not too hard to go against the grain and disrupt the ideal and become dominant. It just needs a little tweaking of the obvious to stand out.

And indeed, you can!

The Power of WHY

Airtel posts a Kes. 45B loss for the last financial year. Safaricom, its main competitor in the same market, posts a reverse figure – Kes. 48B profit. Airtel, originally known as Kencell Kenya, was the pioneer mobile telephony operator in the country. Safaricom started later on, and experienced a myriad of customer service issues due to its technological challenges with its infrastructure. Give it to the then association with the then parent company, Kenya Posts and Telecommunication Corporation, a government parastatal.

But then, how comes the originator of the mobile telephony concept was beaten to the game? It behooves us to keenly look at the business models of the two antagonists and you will discover a deeper and much engrained secret: Values.

Safaricom started off as an enabler of communication with its “Get Connected” brand proposition. It enabled even the marginalized then to connect with each other and endeared itself with the rural poor and unreached. The competitor, showed itself to be elitist – marketing itself as an urban brand and only concentrated itself to its urban target market. It was considered expensive. However, the network quality was superior.

Then came the game changer – Mpesa. As we speak, Safaricom has transformed itself from a principally mobile telephony company to a cross sectorial aggregator to currently, a digital enabler incorporating data and other services on its platforms. It’s purely a hegemony! 

Airtel tried to catch up with its Zap service but Kenyans wouldn’t accept the brand. To them, Mpesa, especially after the 2007/2008 PEV crisis, proved to be a much more reliable and homely service than Zap. Mind you Zap even waived off all fees! Airtel, since its inception, has seen changes in its leadership with nine CEOs taking charge. For Safaricom, as a show of its stability, has only had one transition in its top leadership.

That is the power of a brand. If you really want to make it in business, learn your target market. Aligning your value system to the target market’s ethos and you will be good to go! Apple is the way it is not because it is cheaper, but because its users find it easy and amiable. Safaricom too, is running on this same platform of values. It all boils down to your WHY.

                   ****END****

The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How to maximize on your contacts for Business and Professional GrowthBoth books are available on Amazon. He is also a Personal Branding and Business Coach with PBL Africa. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:

Email:                pblogix@gmail.com

LinkedIn:             https://www.linkedin.com/in/mike-okinda-9652b210a

Telegram:             @Mokinda

Telegram Community:      https://t.me/joinchat/EkprBT6zCKCRUmQUaDD9cQ

Alibaba’s Founder Business Success Secrets


Arguably the richest man in mainland China and Asia, Ma Yun, famously known as Jack Ma is a man with a pack of lessons especially for startups struggling to make a mark in the world of business. The company he founded, Alibaba, conducted a record breaking IPO in the USA that raised USD 20 Billion a few years ago. His life, ever since he started cultivating interest in the English language at a tender age, presents many lessons that we who are rising up in entrepreneurship can adapt and have guaranteed success.
Lesson 1: Treasure your Passion 

It is said that when a young boy, Jack Ma used to cycle for over 45 minutes to a hotel which was frequented by western tourists so that he can practice speaking English. Through the interaction, a young female tourist could not pronounce his Chinese name properly and she christened him Jack Ma. It has stuck to date.

Through his love for language, he was employed as part of a governmental team that went to Seattle in the USA for a government exchange and that marked his initial interaction with a home PC in a friends home. And it fascinated him that through the desktop box, he could get a lot of information but not for his dear country China. When he returned, he purposed to develop Chinas first internet commerce platform for local businesses. And hence, his love for language birthed his ecommerce business.

What can you do best? What are your talents? Purpose to discover and develop these by developing a passion around them. Utilize these special gifts you have to help solve a society challenge and you will be in business! History has proven that no business anchored on passion has ever failed. I call these passionpreneurs.

Lesson 2: Be objective about providing solutions

Despite him being wealthy, Jack Ma confessed during his inaugural Africa Tour in Nairobi that he had no intention to be rich. He did business to provide solutions. Africa, he said and especially Kenya, presented a perfect environment to launch enterprises due to the various challenges facing the populace. 

Let your business be run based on values. When you have a value system, you enable your clients build trust and loyalty towards your brand. Ma questioned the current business school model with the following: The business schools teach a lot of skills about how to make money and how to run a business. But I want to tell people that if you want to run a business, you have to run the value first, to serve the others, to help the others  thats the key.

Vision never follows money. The converse is true  money always follows vision. Let your vision be anchored on a foundation of values that concur with societys needs. Dominant brands learnt this secret and they build their brands on this and that is why they withstand time.
Lesson 3: Anchor your business on your dream

From his own narration of his entrepreneurship story, his dream was to enable Chinese businesses reach out to the world He wanted to open up the space for local Chinese firms to sell to the world. And there was no better way to do this by employing the power of the international World Wide Web also known as the internet. And thus, by creating passion on his passion, which was to pursue English language and employ it, he built his dream of opening up his closed country to the world and thus Alibaba was launched. 

Do you have a vision of where your business would be in a few years time?  What is your dream? Build your business on that!

Lesson 4: Be optimistic

He is known to be a failure, going by world standards. Sample this: he failed twice in his primary school exams. In his middle school exams, he failed thrice once again. When he applied for his admission into University to pursue a degree in English, his desire, he failed again, thrice! He later graduated with a degree and he unsuccessfully looked for a job as a teacher. His search for a job was equally punctuated by failure. He reckons he did a record thirty job unsuccessful applications in total. When KFC opened its franchise in China for instance, he and twenty-three others applied for jobs. The rest were accepted except his which was declined. He also applied for a job as a police officer with three of his friends. They were all taken and he was left out. The reason for his rejection was given that he was no good.

After getting frustrated in his quest for a job, he chose to entirely rely on his English skills to earn a living. And that is how he ended up in being an English translator and being absorbed by the government in its foreign missions. And that opened up doors for what we know him for today  Ecommerce.


They say tough times do not last but tough people do. Being pessimistic about a business situation does not help matters. Maintaining a positive attitude does. Successful entrepreneurs do not let setbacks get them down and they see both what’s impossible and possible, but the difference is that they focus only on the possible.

Lesson 5: Be crazy!

 He was christened Crazy Jack Ma by his fellow Chinese for his outlandish internet commerce idea when most could not believe in him. In contrast to his fellow Chinese corporates who are conservative in nature, Jack Ma loves to make fun of himself.

In the early 200s, Time magazine called him crazy for his out of the world ideas in a world that was conservative. He responded by saying the he may be crazy but not stupid. His ambitions would be seen to be too lofty but he was wise to always aim at achieving his life dream. 


His management style has been termed as unorthodox since he blends western and Chinese management philosophies to come up with a winning formula for entrepreneurship where he puts his customers first, followed by his employees and lastly, the shareholders interests last. To him, hiring a more talented employee than him is a bonus.

You need not get the approval of the world to make it in business. So long as you have a belief in an idea, and it can solve a world challenge or problem, go for it. Just be crazy about it and pursue it! 
The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How to maximize on your contacts for Business and Professional Growth. Both books are available on Amazon. He is also a Personal Branding and Business Coach with PBL Africa. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:

Email:                              pblogix@gmail.com

LinkedIn:                         https://www.linkedin.com/in/mike-okinda-9652b210a

Telegram:                       @Mokinda

Telegram Community: https://t.me/joinchat/EkprBT6zCKCRUmQUaDD9cQ

Monkey See, Monkey Do Syndrome

When i heard of this idiom, i never actually appreciated what it  implied. Actually it holds much water for us who are still growing and finding our footing in life.

So the story goes that a group of pupils organised for a trip to a zoo and on the way, they each bought hats. When they arrived at the zoo, they were amazed at the different animals on display. One stand fascinated them – monkeys upon a tree. And they were so engrossed at enjoying their presence with them that a slight wind came and blew away their hats which the monkeys grabbed. They wore them on their heads just as they saw the kids do!

The kids got mad. They beckoned to the monkeys to go to where they were and the monkeys did exactly that. Whenever they did anything in an attempt to get their hats, the monkeys did the same. They realized there was a way to trick the monkeys, by making them ape them: they took their scarfs and tied them on their heads to look like hats. The monkeys did not copy that since the way they looked was alike to them – as if they wore hats. Then in tandem, they removed the scarfs from their heads and threw them into the air. The foolish monkeys, as was their character, did the same and pulled the hats from their heads and threw them into the air. The hats flew down to the ground and the kids took them back and ran away, laughing in joy.
Funny as the story is, it holds great lessons for us and is a clear mirage of how most of us live. How many of us have a clear vision of what we want in life? It is said almost 92% of people in the world today die before realizing their potential in life. It is therefore not a surprise that the richest place in the world is the graveyard as in it lies ideas that were never fulfilled.

I know of friends who purpose to do stuff but along the way, out of external pressure, they bulge and start aping their fellow men’s ideas. Of particular instance is  a pal whose passion was doing marketing. When a fellow came into town and he held an event, he chose to shift to doing events management. Well, he organised his and it never went down well. He lost a lot of cash and when i met him, he chose to go into environmental consultancy, saying that that was his forte. Well, i just sat back and analysed his adventure at self discovery and i pitied him. I have never heard of him since.

Like the monkeys in our analogy above, many of us never have confidence in what we put our minds to do, and get derailed when challenges come in. We are uniquely created with individual and specific strengths that make us to be who we are. No two people can therefore do the same thing likewise. If i was to write down my speech, and gave it to you to go present at a conference, trust me you would not deliver it as perfectly as i would even without the write up. Because we are totally different. That is the reason why anyone who apes fails in execution.
I always admire Thomas Edison, the great  American inventor. He tried 999 times to invent the light bulb. And every time he failed, he said he learnt one way not to do it. Were he to start letting his eyes wander off his purpose, someone else would have come along and did exactly that and take all the glory, plus the rewards!

They say the grass is always greener across the fence. But then, if you water yours, it would also be green. It is just a matter of effort and skill. Or better still, be greener and more attractive than the one across the fence. So, why cross the fence? Tend to yours!

 It is time we stopped seeing what people do and ape and start living our lives as we were created to, in business and in the workplace. You can only be the best version of yourself and not the other person! If you want to have a fulfilling business or work quality, just choose to be the best you can be of yourself. Because it is your passion that would power your life dream!

The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How To maximize on your contacts for Business and Professional Growth. He is also a Personal Branding and Business Coach with PBL Africa. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:

Email:                             pblogix@gmail.com

LinkedIn:                        https://www.linkedin.com/in/mike-okinda-9652b210a

Telegram Community: https://t.me/joinchat/EkprBT6zCKCRUmQUaDD9cQ

Facebook:                       https://www.facebook.com/maikol.okinda