The Power of WHY

Airtel posts a Kes. 45B loss for the last financial year. Safaricom, its main competitor in the same market, posts a reverse figure – Kes. 48B profit. Airtel, originally known as Kencell Kenya, was the pioneer mobile telephony operator in the country. Safaricom started later on, and experienced a myriad of customer service issues due to its technological challenges with its infrastructure. Give it to the then association with the then parent company, Kenya Posts and Telecommunication Corporation, a government parastatal.

But then, how comes the originator of the mobile telephony concept was beaten to the game? It behooves us to keenly look at the business models of the two antagonists and you will discover a deeper and much engrained secret: Values.

Safaricom started off as an enabler of communication with its “Get Connected” brand proposition. It enabled even the marginalized then to connect with each other and endeared itself with the rural poor and unreached. The competitor, showed itself to be elitist – marketing itself as an urban brand and only concentrated itself to its urban target market. It was considered expensive. However, the network quality was superior.

Then came the game changer – Mpesa. As we speak, Safaricom has transformed itself from a principally mobile telephony company to a cross sectorial aggregator to currently, a digital enabler incorporating data and other services on its platforms. It’s purely a hegemony! 

Airtel tried to catch up with its Zap service but Kenyans wouldn’t accept the brand. To them, Mpesa, especially after the 2007/2008 PEV crisis, proved to be a much more reliable and homely service than Zap. Mind you Zap even waived off all fees! Airtel, since its inception, has seen changes in its leadership with nine CEOs taking charge. For Safaricom, as a show of its stability, has only had one transition in its top leadership.

That is the power of a brand. If you really want to make it in business, learn your target market. Aligning your value system to the target market’s ethos and you will be good to go! Apple is the way it is not because it is cheaper, but because its users find it easy and amiable. Safaricom too, is running on this same platform of values. It all boils down to your WHY.

                   ****END****

The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How to maximize on your contacts for Business and Professional GrowthBoth books are available on Amazon. He is also a Personal Branding and Business Coach with PBL Africa. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:

Email:                pblogix@gmail.com

LinkedIn:             https://www.linkedin.com/in/mike-okinda-9652b210a

Telegram:             @Mokinda

Telegram Community:      https://t.me/joinchat/EkprBT6zCKCRUmQUaDD9cQ

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HOW TO GET THAT PROMOTION EASILY; A PERSONAL TESTIMONY

How does one earn a promotion faster than the others? How comes very few of us get those raises so easily at the detriment of others? Read on to discover this secret that very few know of and start working with utmost satisfaction.

How-to-Get-Promoted-What-the-Boss-Looks-For

Whenever I get the opportunity to give an introduction about myself to young and upcoming professionals, the audience stands in awe at how fast I rose up the corporate ladder of success. Yeah, I became a manager for a multinational financial institution at the tender age of 28, three years after joining the firm as a junior clerk!

The first question I am always asked is how I made it and if I really had “connections” to enable me ascend the ranks. But my answer is always in the negative. Neither did I work hard to earn the rising…but I chose to work smart.

The avalanche of queries led me to do my inaugural book, “Passionpreneurship Demystified” (available on Amazon and via https://mokinda.wordpress.com/2017/07/15/passionpreneurship-demystified/ where I elucidated clearly on this secret.

Well, it is common notion that for one to be noticed at the workplace, one must have the appropriate papers or be known to some authority that would prefer favours on them to rise.  Others take it that one has to really work hard to deliver and overachieve to literally earn a promotion.

When I got employed as a graduate clerk back in late 2007 (October 11th to be precise), I realized that I was not on boarded to the company because of my qualifications, but my capabilities. I underwent rigorous aptitude testing and interviews until I eventually made the cut to be a graduate clerk and posted to a remote area to start off my career. The irony of it all was that I was a medical degree First Class Honours holder yet the banking industry required educational skills in banking and finance related subjects.

I set out to learn my job well and develop passion around my job roles as a way of having an easy time in the organization. It was a choice I had to make, including adjusting attitude and putting myself to task about my expectations in the office.

Promted

Now where do we go wrong as employees? How comes many of us stagnate in one position for years?  The first misconception as I have mentioned is the notion that for one to employed or promoted for that matter, one has to be a thick curriculum vitae of academic qualifications. But then, place yourself in the shoes of the employer with several employees and direct reports with huge files of qualifications but minimal delivery….what will be your next reaction? Sack all of them, or is it not? Well, that is how useless it is to be so learned with nil skills and competencies. Employers do not employ for papers. They do because of the employees’ potential to deliver. It therefore means what sells are not the academic qualifications but abilities or competencies. It is your skills that sell you not the papers you hold!

The world has come to appreciate this fact: a few years ago, leading business consultancy firm, Ernest & young, removed the requirement that for one to be legible for employment, one has to have a degree. PricewaterhouseCoopers too have followed suit. This is a strong pointer of the importance of anyone keen on rising up the ladder of corporate success, to work on improving their output delivery ability.

How then do you go about boosting your ability to perform so that you get noticed? I will answer this question exhaustively in the second installment of this article. Keep tabs on his blog for the second part of this!

***** End of Part 1******

The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How to maximize on your contacts for Business and Professional Growth. Both books are available on Amazon. He is also a Personal Branding and Business Coach with PBL Africa. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:

Email:                              pblogix@gmail.com

LinkedIn:                         https://www.linkedin.com/in/mike-okinda-9652b210a

Telegram:                       @Mokinda

Telegram Community: https://t.me/joinchat/EkprBT6zCKCRUmQUaDD9cQ

 

What Is Your Price?

I always wonder how premium brands sell yet they do not advertise neither are they cheaply priced. For instance, how many have seen an ad on television for Ferrari? But Toyota and other Japanese brands are a permanent resident on our screens. And how comes Ferrari turnovers are higher than Toyota Corporations? Or Apple being much more appealing to sell than let us say Nokia phones?

I bumped onto this analogy online as i was browsing, and i copy paste here for illustration purposes:

A friend once went to promote an new soft drink in a rich kids school. The drink was going for 10 bob (promotional offer) while Coca Cola was going for Sh. 40.

He realized very few were buying the soft drink at Sh. 10 and they were all flocking on Coke’s stand.

He quickly changed the pricing from Sh. 10 to Sh. 60 and the tables turned. People started buying the drink even more.

When sending bids, note that rich clients may NEVER even check your bid if you price too low. If a client is looking to pay someone Sh. 20 per 500 words. High chances are that he won’t even check the Sh. 2 – Sh. 10 bids. He’ll consider them desperate.

Therefore, NEVER bid too low for projects in bidding sites. Always check the client’s budget and bid either at their price or slightly lower. I’ve seen that even bidding slightly higher can work wonders. Aim to get to at least Sh. 10 per 500 words as soon as possible.

Are you surprised as i am? Yeah, i am sure you are. We expected that the cheaply priced items and bids would have a higher number of users than the premium priced but then, practically speaking, it is the premium priced ones that outdid the cheaper ones.

The secret herein lies:

People never buy the product for what it is. They buy the motivation behind the product. What touches the human soul of the potential buyer is what moved the producer to produce to manufacture the final product. That is what makes them buy. If it was pricing, we would be seeing the cheap products’ turnovers being much more than the cheaply priced ones. How then does Apple, premium priced as it selling more than Nokia, which is cheaper? The motivation for the manufacture of course!

In the same vein, we always reach a point that desperation make us to just accept what life brings our way. I always get so many inbox messages from people looking for jobs and when i ask them which job they desire to linked to, all they would answer is ‘any job’! And i tell them off that there is no job titled “any job”. You must know what you want and be psyched to go for it. That is what one who has a vision and is principled carries himself. Now worse off, are those who when they go for interviews, they quote a low amount of cash as monthly pay. What the interviewers see is that you are desperate and you have no intrinsic value attached to your skills.

I remember when i got employed, i had a perfect career development plan. That in five years, i should be made manager from being a graduate clerk. And yeah, i exceeded my expectations and was promoted in two years to be assistant manager and two years later, a unit manager. When i landed into my new position, i set a target to work and if am to move, my new employer had to add a specific amount of cash on my monthly pay if successful in convincing me to. I achieved that. And since the game was sweeter by the day, i purposed that my next employer would have to double my pay on poaching me out of there. And yes, when the time came a year later, they did exactly that. And how did i achieve all this? By building a track record and using it to sell to those who needed my skills and services.

Clients pay for quality. If you know you have something worth being paid for, do not undervalue it. Because the price you attach to a product or skills speaks much about the motivation behind the service or commodity you are selling.

So, what is your price? Let it reflect the worth of your WHY.
The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How To maximize on your contacts for Business and Professional Growth. He is also a Personal Branding and Business Coach with PBL Africa. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:
Email:                              pblogix@gmail.com

LinkedIn:                         https://www.linkedin.com/in/mike-okinda-9652b210a

Telegram:                       @Mokinda

Telegram Community: https://t.me/joinchat/EkprBT6zCKCRUmQUaDD9cQ

Facebook:                       https://www.facebook.com/maikol.okinda

Passionpreneurship Demystified


​If you want to learn how to achieve your dreams in life, be it in business or professional life, this is the book to have. 

I consider it a manual, for it not only inspires but also coaches on how to turn your passion to profit!
To order:

Email: mokindah@gmail.com

Text/Call: +254 724 774 479

Telegram: @Mokinda

#Passionpreneurship

#entrepreneurship 

Monkey See, Monkey Do Syndrome

When i heard of this idiom, i never actually appreciated what it  implied. Actually it holds much water for us who are still growing and finding our footing in life.

So the story goes that a group of pupils organised for a trip to a zoo and on the way, they each bought hats. When they arrived at the zoo, they were amazed at the different animals on display. One stand fascinated them – monkeys upon a tree. And they were so engrossed at enjoying their presence with them that a slight wind came and blew away their hats which the monkeys grabbed. They wore them on their heads just as they saw the kids do!

The kids got mad. They beckoned to the monkeys to go to where they were and the monkeys did exactly that. Whenever they did anything in an attempt to get their hats, the monkeys did the same. They realized there was a way to trick the monkeys, by making them ape them: they took their scarfs and tied them on their heads to look like hats. The monkeys did not copy that since the way they looked was alike to them – as if they wore hats. Then in tandem, they removed the scarfs from their heads and threw them into the air. The foolish monkeys, as was their character, did the same and pulled the hats from their heads and threw them into the air. The hats flew down to the ground and the kids took them back and ran away, laughing in joy.
Funny as the story is, it holds great lessons for us and is a clear mirage of how most of us live. How many of us have a clear vision of what we want in life? It is said almost 92% of people in the world today die before realizing their potential in life. It is therefore not a surprise that the richest place in the world is the graveyard as in it lies ideas that were never fulfilled.

I know of friends who purpose to do stuff but along the way, out of external pressure, they bulge and start aping their fellow men’s ideas. Of particular instance is  a pal whose passion was doing marketing. When a fellow came into town and he held an event, he chose to shift to doing events management. Well, he organised his and it never went down well. He lost a lot of cash and when i met him, he chose to go into environmental consultancy, saying that that was his forte. Well, i just sat back and analysed his adventure at self discovery and i pitied him. I have never heard of him since.

Like the monkeys in our analogy above, many of us never have confidence in what we put our minds to do, and get derailed when challenges come in. We are uniquely created with individual and specific strengths that make us to be who we are. No two people can therefore do the same thing likewise. If i was to write down my speech, and gave it to you to go present at a conference, trust me you would not deliver it as perfectly as i would even without the write up. Because we are totally different. That is the reason why anyone who apes fails in execution.
I always admire Thomas Edison, the great  American inventor. He tried 999 times to invent the light bulb. And every time he failed, he said he learnt one way not to do it. Were he to start letting his eyes wander off his purpose, someone else would have come along and did exactly that and take all the glory, plus the rewards!

They say the grass is always greener across the fence. But then, if you water yours, it would also be green. It is just a matter of effort and skill. Or better still, be greener and more attractive than the one across the fence. So, why cross the fence? Tend to yours!

 It is time we stopped seeing what people do and ape and start living our lives as we were created to, in business and in the workplace. You can only be the best version of yourself and not the other person! If you want to have a fulfilling business or work quality, just choose to be the best you can be of yourself. Because it is your passion that would power your life dream!

The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How To maximize on your contacts for Business and Professional Growth. He is also a Personal Branding and Business Coach with PBL Africa. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:

Email:                             pblogix@gmail.com

LinkedIn:                        https://www.linkedin.com/in/mike-okinda-9652b210a

Telegram Community: https://t.me/joinchat/EkprBT6zCKCRUmQUaDD9cQ

Facebook:                       https://www.facebook.com/maikol.okinda

Businessman or An Entrepreneur – Which One Are You?


There is no better way to command the market and payout than to command the demand for your products and services. An enterprise that has a firm hold of a market niche will always live true to the moniker “going concern” – its life will be unending into the future. Businesses that we admire today like Coca Cola, Nike, etc, have mastered the art of commanding the market by doing this.

Once you target a segment of the market you intend to capture, it would be important you undertake a need analysis and see what the consumer really wants and how best to satisfy that need. A business that satisfies no demand is not in business.
Many are the times we sell products to the market raw without any processing which in a way, creates a middle link between the producers and the end consumer. What it therefore means is there is some value we forego or transfer to the middle man which they exploit and maximize. Literally speaking, a producer the raw material is working to enrich the middle man. Take chicken for example.

Chicken farmers usually go into pains of raising their stock and input a lot of money to sell off their matured birds to middle men. The middle man would acquire the birds, slaughter and sell off as processed wings, or even fillet or maybe process chicken burgers. The offal is sold to pig farmers as food also. At the end of the day, if you undertake a cost benefit analysis of being the farmer vis a vis being the middle man, the value is higher for the middle man who buys the raw material from the farmer. All the middle man does is sit back and get down to the farmer at the bottom of the chain to negotiate for prices, buy the raw materials, process and sell it off. The actual increase in value that a business creates by undertaking the production process is what is referred to as value addition.
Value addition makes the processor command the market. He commands even the prices of the entire industry. Agricultural based industries that learnt this secret went full stream into value addition and have outlasted their competitors. An example is the Delamaire Dairies and Egerton University Dairies which are big milk producers. Rather than sell milk, they chose to dwell on value addition and over the years, despite turmoil in the dairy industries, they have been doing sustainable business producing their hallmark yoghurt brands. KCC initially was purely a milk reseller and went down since they could not command the market with the entry of new players. What happened afterwards? They now produce Yoghurt, ghee and cheese amongst other milk products.
As a small scale entrepreneur you can also choose to command your market. What uniqueness can you introduce into your product offering to hold onto your consumer? If you are that estate kales seller, do you sell your vegetables as you bought them from the farmer or do you add value to it by maybe cut them into pieces to be sold as buy-and-cook portions in smaller packages for the working community? Maybe you package your vegetables and sell them a bundle of kales, onions and tomatoes, etc? Maybe brand them exquisitely? As a service provider, what extra thing are you offering beyond the usual service that any other player in your industry is offering? I love going for a weekly shave at a local kinyozi where apart from doing my hair as I like it, they do massage and even do a facial for me for the price of a normal shave. And trust me I have never gone to any other kinyozi apart from that.
The beauty about value addition is the client is ready to pay for it even if its premium priced. Once one sees they are getting a benefit beyond what others normally offer, they would be ready to pay, alongside building product loyalty for your firm and establish your brand as a market player.
Smart enterprising demands that you look at the big picture rather than just concentrating on the immediate activity, which may be tilted with changes in the external environment. Value addition is a great way to hedge it from such shocks and guarantee business sustainability. To be smart, always look at your business from the big picture.
The writer is the author of “Passionpreneurship Demystified”, a practical book on how to exploit passion for actualizing dreams. He is also the convenor of ‘House of Passion‘, and online coaching platform for entrepreneurs and professionals.

Be A Phenom

I love watching wrestling.

I know some may write me off as childish but i just love the game and its intrigues. Wrestling is a contest of strength, fights are done and the one with wit and style, emerges the winner. Many are the times brains conquer brawn in the game. So it wouldn’t be a surprise that WWE Wrestling is my favourite past time!

But that’s besides the point. In the show, there is one contestant who has the personality of ‘The Phenom’. The Phenom is a dominant force. In each of the premier show of the year, Wrestlemania, he has to be featured. The indomitable spirit of the Phenom is what makes this event more popular than even the Superbowl, the world’s most watched sports event.
In life, we have been brought up and taught to have personalities.  In school and elsewhere, we are drilled to have an impact through having personalities. It is therefore no wonder that most of us live to be seen to be like the socialites, going to the extent of doing unimaginable stuff just to be outstanding.  But going through the life stories of achievers and history makers the world over, you realise its not the people with personalities that make a mark. It is them who are phenomenal.
Even in the Bible, no person was used by God because he or she had a personality. It is those who choose to be different, them that purposed to be phenomenal.
Nothing gratifies in life as living a life thats phenomenal. History has proven that them that make it in life are the ones who choose to be different. It has never helped to just conform to world standards. Choose to stand out from the crowd. Discover your life purpose. Set out a course for your life. Work towards it and achieve. Choose to make a mark in this life. I always say, the worst tragedy one can have in this life is to live and pass on without leaving a mark. What mark are you making? Do you choose to go on just living a life or are you going to make your mark?

Stand out from the crowd. It is just a matter of choice to be phenomenal!