Enemies Are Vital In Life! πŸ˜Š

Many of us, out of stereotypic thinking, are conditioned to hate them who don’t love us. Either way, i have come to believe that indeed people who do not like or love us are a necessity in life. I know you will be surprised but it is a fact:

We all know the story of Joseph and his brothers. Were it not to have been a mouthy fellow and he continually told them about his dreams, how else would he have landed to be the Prime Minister and Strategist of the then most powerful Nation, Egypt?

Later on, his descendants lived in Egypt and a rogue King arose. Were it not for the Egyptians, who enslaved the Israelites, and caused God to send a saviour for them in Moses, how else would they have tasted of God’s heavenly food – manna? For your information, there is nowhere else where manna has been provided except in Israel’s sojourn in the desert towards Canaan. I bet it was historic and exquisite – thanks to their enemies the Egyptians!

Later on, Haman arose as an enemy of God’s people. And Mordecai, a mere beggar, was used by God to raise an orphan who became the Queen of a foreign land who rescued an entire nation, through her beauty!

What of David, the dirty, scraggy handsome shepherd boy? Who would have thought a huge seven foot giant and a super power nation could be felled by a slingshot? We know he later rose to be Israel’s most loved King and even the Almighty God testified of him as one who was after His heart. And He actually said that He had seen no other man after His own heart like the way David was!

What else can we say?
I have been a strong proponent of the view that to live peacefully and with prosperity, all i needed was weed my life of anyone who was an enemy. And i have been doing that without abandon!

But then, i look back through the Word of God and i feel challenged. 

I need to change my mindset. I am even reminded about a Haman in my life, who even forced me to resign from my former job, only to transit to a better one! Actually, the new employer doubled up my pay, just as i had been asking God to do in case am to move to another job! Another went overboard to tarnish my name online not knowing that she was actually building my name with my then boss that even cemented the relationship between us resulting into another door opening!

Yeah, enemies are essential! Next time someone pisses you off, or really is onto your nerves, praise God. Maybe He is using them for some good. Do not hold back about your dreams – tell it to them, like Joseph. You never know, they may be the cause of your promotion or transition to a better YOU. Who knows, they may be doors to a better you!

#MaaduiNiMuhimu!

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You Need Not Reinvent The Wheel!

The two most important human inventions were the investion or discovery of fire and the invention of the wheel. Human development and innovation would be stuck in an ages-old phase were it not for the existence of these two.
It cannot be said when or who invented the wheel. But one thing is for sure, the circular contraption on an axle connected to it has become a focal point and springboard of human development. Literally speaking, no development can be achieved without the involvement of the wheel! I dare anyone to mention one invention done in the near past that has not involved the wheel in any of its processes.

Being the Easter season, many are thinking of going for vacation. For them that are fans of touring Kenyan domestic sites, most probably they bumped onto Bonfire Adventures, who are organising subsidized tours for Kenyans. Actually their ad on social media stated that over 4000 of their clients went to various destinations over the Easter weekend! 

The firm was started in 2007  by Simon and Sarah Kabu, a couple who met in a young professionals’ event in Nairobi. With time, they dated and became a couple, bonded by their desire to go out every weekend. Whenever they went for an outing, they would post pictures of their activities on facebook for friends to see. With time, they cultivated a following and their friends asked them to include them in their endeavours as organisers. And that is how Bonfire Adventures Events and Expeditions Limited started.

But it could not come at a worse time- as Kenya’s worst political crisis occured in 2007/2008. Secondly, they did not have capital but they chose to use a cyber to access Facebook from which they interacted with their would be clients and grow the business. As we speak, Bonfire Adventures has close to a billion shilling annual turnover, thanks to the ingenuity of the couple to employ their love for social media and travel!

Another Kenyan success story worth celebrating is that of Suzie Wokabi. A trained diplomat, she ventured into the beauty industry specialising in the African make up beauty products and produced a product line. Difficult as it was since most consumers were used to European products, she cut a niche for herself to become a leading authority in the African make up business. The trained diplomat has been the make up artist for premier shows on MNet, Tusker Project Fame series and has several fashion awards to her name. To enhance her significance in business, she was approached by Flame Tree Group for a buy over for an undisclosed amount. 

And the list of Kenyan startups that have thrived out of obscurity goes on and on…but one factor underlies all these – passion. What we ought to ask ourselves is the reason why we go into business in the first place. As mentioned in an earlier article, most of us are motivated by money comoensation. If you make money your end gain, you will miss it all out. 

Passion is what pushes you to wake up in the morning. Passion is what anyone would be happy to do even when there is no payment. Were it not for passion, the Kabus or Suzie Wokabi would not have seen to it that their businesses grow. 

Another common trait is in these two case studies, there was no apparent re-invention. What the two did was see a need and fulfill it. It was upto them to seek ways of using the most basic of ways to fulfill a need and they were right in business. For the Kabus, they just employed their love of travel and social media to create a virtual office. For Suzie, she built her make shift manufacturing lab in her kitchen to start her off.

It therefore means that we do not need capital or revolutionary ideas to start a successful business off. Passion and a need are all you require. And that is what i refer to as a passionpreneur – a person who loves what he is doing, does what he loves and is paid handsomely for it! 

The world over, it has being realised that educational qualifications especially the basic degree does not guarantee success later in life. Ernerst and Young, PWC and KPMG have removed the degree in its basic requirements for a job. This just underscores the importance of discovering, developing and employing our passions to help power the realisation of life dreams. 

Do you want to start a business? Just go down on a journey to discover your passion, seek ways to employ it to fulfil a need and you are definitely in business. There is no need to re invent the wheel. 

Be the Passionpreneur you were meant to be!

#Passionpreneurship #Passionpreneur #Entrepreneurship

The Article first appeared in the Inversk Magazine where the author is a contributing writer.  The Writer is also the author of Passionpreneurship Demystified, Business Networking, & Face The Elephant, all best-selling business books. He is also a business and personal branding coach with PBL Africa and a career finance management professional who does public speaking engagements.

Email: mokindah@gmail.com

Getting The Most From Online Ads

Are you an online entrepreneur and you have realised in most cases, your ads have no or very little impact? Most of us go through this and am sure I can provide a few hints on how best to get the best of the internet.

 I am currently suffering from writers block but I will still type away anyway, at least to make the day count and fulfil my promise as I penned out last Friday.

Digital marketing: the current faze that everyone thinking business is into! When you put on your internet application on your computer or phone the first thing you would encounter is an ad by an up and coming entrepreneur. Some hit it big and others really miss it big time.

I opine that the best way to spread word about your product as an entrepreneur is through word of mouth. But this will require endless hours of personal contact during networking activities. It will require dedication and commitment in form of time and other resources. However, with utility of social media, all these inconveniences are done away with. The mode is efficient in terms of propagating your products over many people almost instantly and also, is the cheapest way to advertise. Facebook has close to 3 billion subscribers across all the contents. You can imagine, with one click, beaming a message across the world, in an instant reaching out to all these people simultaneously!

Inasmuch as this mode offers all these advantages, still many, as I have mentioned before, miss it. Take for instance them that put up contacts which are just that  digits. You can imagine the frustration some potential buyers get into when they try to reach out to the seller through the contacts given and no one responds to their communication. Or worse off, the numbers are not going through! I have encountered this severally especially with webpages of firms who offer online retailing services. It would be worth it if firms did testing of their ads online through ghost shopping just to gauge the efficacy of their digital media campaigns.

But the most put off of any ad is if it fails to generate interest in the target audience. I consider it a waste of effort and time to produce an online media post that cannot generate any interest in the intended target niche. Most commonly, I see entrepreneurs having one standard write-up and a couple of pictures that they merely copy and paste onto different walls on social media. You can imagine if I subscribe to a wall and all I see is every day, the same write-up and pictures! It would not be inspiring at all. But if the same is tweaked a bit, maybe include a snippet or two about an area of interest, or maybe better, do an anecdote as a prelude to the main material and capture the same with a picture of a funny character or interesting picture, enough interest would be aroused to entice the social media user to delve into the ad and the message would be passed across. Actually, some companies have really worked on this and came out as specialists. Take Safaricom and KCB Bank Group for example. Each day, they have a thematic agenda they pursue in their posts and as such, as s faithful subscriber, you will always visit their page for an anecdote. They may, for instance, on a Thursday, knowing full well many Generation Y like looking back into their past, post an ad starting with a joke we used to do in those days of old just to arouse your attention. As you delve deeper into the teaser, you realise the message is passed across. There are many innovative ways one can arouse interest in their target audience to make their online ads more captivating. Explore and give it a shot.

Captivating the interest of online audiences is not enough. Domesticating them or ring fencing should be your ultimate aim. This, however, cannot be possible unless you have a website page of your products. Smart entrepreneurs have built simple, highly interactive websites that they utilise to interact with their potential and closed clients. Through this, you are sure you will be able from time to time engage your clients and contacts with information on your existing and future products. A business without a network of clients cannot thrive, especially in this day and age. Someone said that a good business looks for work, while smart businesses, look to build networks. With a website, one can be able to build a database of all their contacts and whenever they want to run a media blitz, the database would prove resourceful. People always love to interact with people they know and as such, with a database, it would be easy to sell your products to an audience you have interacted with before. Smart entrepreneurs actually publicise their webpages on other platforms using leading teasers that are linked to the web links of their websites. For instance, on a common social media page, they would do an enticing story and at the end, they would direct the reader to hit on a link which when hit, it directs the reader to their home page. If the page is interesting, it would seal a sales lead!

Lastly, always ensure you keep your promise. Let your brand promise what it can deliver. When you give a commitment to your potential and real clients, ensure you deliver. The biggest client chaser in todays world is lack of faithfulness in keeping the brand promise. Another common anomaly that goes with this is lack of empathy on the part of the firm. Customers love being listened to. They like being given an ear and appreciated. They dislike it when they raise complaints or concern and no one bothers to give them an ear. When a firm chooses to ignore them, they make the choice to move to the competition where that would be listened to. The general rule is that when the customer is crowned, they make the business king.

An example of a firm that failed to deliver on its brand promise is Jumia, the online shopping portal. When it was launched in Kenya, it was touted as a revolution. But starting in mid-2015, it seemed they were overwhelmed with their customer commitments and delays, breakage of orders was their order of the day. The result? They lost 100,000 customers in 2016 alone, resulting into the company posting a Kes. 12.5 Billion loss! That is the cost of not delivering on your brand promise! 

Getting business online is the easiest and the most convenient of ways to do advertisement and promotion of products. But it requires wit, at times out of the book strategies to make it work. I consider the general rule to attract audience is to be wild-just do something different for at the end of the day, what stands out is what is uncommon, or is it not? 

                                          ‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒♀‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒

The Writer is the author of Passionpreneurship Demystified, Business Networking, & Face The Elephant, all best-selling business books. He is also a business and personal branding coach with PBL Africa and a career finance management professional. He is also a motivational speaker.

Email: mokindah@gmail.com

A Tale Of Two Animals: Why Some Fail As Others Excel


When I was young, I used to love reading animal fables. One of my favourite was about the hare and a tortoise. The hare, in his flair, was proud and was known to taunt his fellow animals to wit. And he would beat them to the game!

It was therefore no surprise that one morning he approached the Lazy Tortoise to a race to the river bank. And to everyone’s astonishment, the slow Tort accepted the challenge. You can imagine the rest of the animal gang gathering on the sidelines of the track, jeering at the tortoise. Finally the race was started and the hare shot off, proud that he would win. The tortoise in his usual mode just slopped off the start line and descended the hill, slowly and with sure steps. But surprise, at the finish line, the cheering squad found the hare was yet to arrive, and the tortoise, in his fashion slow pace, strutted the finish line and went into slumber under his shell.

In life too, we have people representing these two classes. In business likewise, we have the hares and tortoises. What many have animals never knew as the reason why the clearly slow paced tortoise won the race is the fact that he was focused. The hare, in his usual character, and confident that he was the preferred winner, went about his business shifting focus on the way and forgot he was in a race with the tortoise!
I have come across many of us entrepreneurs who talk of big dreams, establishing big corporations yet what they do is totally wrong –lack of focus. A famous management guru, Jim Collins said that firms who dominate their sectors are ones which concentrate their activities in one core area and spot and develop passion in it. It is obvious each and every one of us has only a passion for one thing. You cannot be good at several things and hence, it is upon us to find out what out passion spot is and work on it.

I have seen many young entrepreneurs start out enterprises with multiple streams of incomes at once, and maybe that explains the high failure rate of businesses especially in our country. I always ask my talk audience to go learn about why Indian firms outlive their founders while indigenous African firms die off with their founders. It is because of that one secret – the power of focus. All Indian business setups deal with only one single line of commodity as opposed to ours, where it is a conglomeration of several in our attempts to earn much. At the end of the day, we realize the returns are too low and the model is therefore not sustainable. It is commonly said that you cannot be a jack of all trades. You will most definitely be a master of none!

Back to my story of two animals: Jim Collins used the demonstration of one philosopher called Isaiah Berlin who said that people are classified into two main groups – foxes and hedgehogs. Foxes pursue several objectives at once and would want to utilize the time at their disposal to achieve all of them at once. The hogs, on the other hand, know only one way to achieve an objective and would spend their time executing it until they achieve their objective! In the end, the foxes fail in most of their endeavours while the hogs achieve 100% results in what they put themselves down to do.

For the hair, he paid so many distractions on the way that he forgot his main objective – to race. How many of us are in this situation? How many fail to achieve our potential in life or in business just because we lack focus?

At the end of the day, the successful in business or at the work place are not they who do many things at once. It is them that do one thing at a time and perfect it. You can only be a specialist in an area if you put all your focus in it -effort and resources. Let us make a resolve and be the tortoise!

 

Why Not Be A Passionpreneur?πŸ‘Œ

I have been asked severally to explain what i mean by PASSIONPRENEURSHIP. Today, i took upon myself to elucidate what i mean by this principle. Apparently, it has been employed since the 13thnCentury by philosophers. Enjoy your read….😊

It is said that if you want to be the best, you got to learn from the best. In my endeavour to be the best in what I do, on almost daily basis, try to read inspiration from those who have achieved the best in life. At best, it helps me to learn one or two things about circumventing pitfalls in life and becoming a success. 

Take for example, Paul Pogba, the famous European Premier League player who plays for Manchester United. Late last year, he recorded the highest amount in transfer fees in football history when he moved from Italian Series A side Juventus to Old Trafford. He grossed a contract of Β£290,000 fee per week for five years! But if you were to look back, he used to play for Manchester United prior to moving to Juventus on a free transfer in 2012. I bet the then Manchester United Coach, Sir Alex Fergusson, did not see his value and made him be a substitute player for most of his matches. On moving to Juventus, Pogba helped the club to win four consecutive Series A cups! In 2013, he won the Golden Boy Award and followed up in 2014 with the Bravo Award and the Most Promising Player in Europe Award of all time! It is amazing how this written off character had become so valuable after being disregarded!

Another luminary who was somehow rejected severally is the worlds first and only Billionaire writer  Joanne Kathleen Rowlings famously know as J.K. Rowling. She conceptualised the β€˜Harry Potter’ series of books and movies which have enabled her to earn billion-dollar grossing over a short time.  The story goes that the British novelist started out relying on state benefits after she lost her mother to multiple sclerosis. When she presented her manuscript to publishers, her first manuscript was rejected by twelve publishers. Her last publisher accepted her manuscript albeit with reluctance saying to her that she ought to have another income stream since children books would not sustainable! A decade later, alongside numerous other literary awards, J.K. Rowling was selected as Sunday Times 197th richest person in the United Kingdom. In February 2013, she was selected as ABC Radios 13th most powerful woman in the world. She is now an accomplished author and film scriptwriter all based on her manuscripts which were rejected by twelves renowned publishers.

These two just represent the struggles most entrepreneurs encounter when they try to find their footing in the turbulent world of business. In Kenya, it has been found that most businesses fail in their first five years, most probably for lack of purpose or passion in pursuit of the ventures. The underlying denominator in all these instances of success stories be it in business or employment is the factor is passion. Maybe it is time we sit back and ask ourselves why we are going into business in the first place.

Professor Jim Collins, a management guru, went out to study over one thousand four hundred dominant firms in different sectors. He sought out to discover what made these business set ups so dominant in their respective fields of operations at the exclusion of their competitors. He called this the hedgehog concept. It was initially discovered by an ancient philosopher called Isaiah Berlin who classified people into two major classes: hedgehogs and foxes.

He found out that they worked by incorporating three major components into their strategies  what they know best how to do, what they like doing and lastly, going for what gives them the highest return. He called that component which they love doing passion. Passion is without a doubt a central cog in the attainment of any objective.

It is the engine towards fulfilment of dreams and strategy. Without passion, one would be overwhelmed by challenges and obstacles that come in the way of pursuing dreams or objectives. It is what makes one to persist even when they fail. It is said that Thomas Edison failed a record one thousand times in his attempt to invent the light bulb. When asked why he never gave up, he responded that he actually never failed. He just discovered one thousand ways how not to do the light bulb!

I call these people who make passion their investment in life as they pursue their life goals, passionpreneurs. Passionpreneurs appreciate the fact that the only capital they need to achieve their goal is passion. To them, just as when currency fails, gold becomes the standard for transactions, passion is their currency of success! To them, orange is the new black to occupy the C-Suite at the corner.

Even more surprising is the realisation that all human beings were created with a drop of greatness in them. It therefore means that everyone is a candidate for success in equal measure. The difference comes in between those who toil to discover, develop and employ their passion for success, and those that sit on it and start pursuing dreams they were not destined to live. A passionpreneur discovers his strengths and employs them to achieve their life goals. 

A passionpreneur knows that for him to succeed, he has to concentrate on one thing and pursue it to its conclusive end. He knows the power of focus. Ever wondered why most never succeed fully? It is because they are pursuing multiple objectives at the same time. Like a fox, they have many ways to achieve an objective and they pursue all these ways to do that. Hogs do one thing at a time and purpose to fulfil their objective regardless of the time.

Maybe I should surprise you as I conclude: passionpreneurs do not need the set qualification criteria to achieve success. They employ the passion they have to achieve their highest dreams. Take for example Kenyas highest paid employee. He is the CEO of a private equity firm. But he never attended any business school. He earns over Kes. 16.7Million per month, more than the countrys President and his Deputys monthly pay combined! You will be surprised that even the richest business person in the country himself is a passionpreneur. 

The ball is in your court  you have the potential. It is upon you to make that ultimate decision to discover, develop and employ your passion to achieve your life dream. Is there a reason why you ought not be a passionpreneur? Learn for the best and be the best you can be!

..

The writer is the author of the best-selling classic Passionpreneurship Demystified: Powering Dreams Through Passion and Business Networking: How To Maximise on Your Contacts For Business and Personal Growth. He is also working on his third book Face The Elephant: From Customer Standards to Experience.

Business Networking

Networking is one of the most essential personal skills for business people, but it is extremely important for entrepreneurs. Communication and strong presence in the entrepreneurial ecosystem are productive approaches which will help you along your way to building strong relationships with other entrepreneurs from different age groups, nationality and fields of interest.

Grab this ebook and learn how to develop yourself at work or in business using networks for just the price of $1.00!

Email: mokindah@gmail.com to place an order.

The Folly Of Bypassing the Business Pages

There is a great interest on the financial markets especially by young people out to make an additional buck from their savings. In fact, any young person not speaking about business is talking about investments. After my previous post comparing investment in the money markets against saving in banks and several inquiries via inbox, I found it good to expound on this concept.

Financial markets are a segment where capital is principally traded. I works t bring together buyers and sellers who trade in financial assets e.g. stocks, bonds, derivatives, currencies etc.  It therefore acts as a match maker between those who have capital with those who lack or have a deficit.

Financial markets exist in two classes, depending on activity: capital markets and the money markets.

Capital markets comprise of activities in which instruments are traded for a long period or long term investments for a characteristic period of more than a year. The most popular of these are stocks (shares) or bonds (corporate or government). Institutions use this segment of the markets o raise capital for long term or capital intensive projects e.g. organization reorganization, expansion, etc. in this case, investors buy the instruments (stocks or bonds) and trade them, for a period of time. The financial instruments are traded exclusively through an exchange. In Kenya, the Nairobi Stock Exchange deals with this exclusively. The capital market trading translates to equity. This is compensated to the investor as dividends over time.

One characteristic with this segment is that capital markets are considered risky especially for short term investments and hence not good for short term ventures. And example are the IPOs in which investors buy into the ownership of a corporate and sell it after some time. IPOs offer an exciting opportunity especially with the current government efforts to offload share holding in its corporate institutions.

In the short run, due to volatility and market dynamics, inflation may erode the purchasing power of funds. For instance, in 2006, KenGen issued an IPO with a share price of Kes. 15.15. The current price, six years later, averaged Kes. 5.17 as on 18th December 2016.

However, it must be noted that the high risk over time corresponds to high returns.  Eight years after Safaricom was privatized has seen the share price grow by a whopping 376% in value to trade at Kes. 83 as at 16th December 2016. It therefore suits best those investors who intend to grow wealth over the long term like to cater for retirement, education, etc. it is appropriate for young risk takers for that matter.

The other segment of the financial markets is the money markets. In his, short term borrowing is done over short periods of time, usually less than a year. The liquidity is high, hence money is easily available and conveniently. They are therefore very convenient for mobilsing funds or capital to undertake a project in the short term.  They offer a safe haven for funds over the short term and hence a favourite for low risk investors. Since the risk of investment is low, the comparative returns are also low. His option is relied much upon by fixed income earners since the cash is readily available when needed. It therefore means when a company borrows using this, the investment translates to a debt by the buyer (capital seeking entity) which they have to pay compensation for in form of interest over time. The trading of these instruments is not done formerly, but informally through what is referred to as Over the Counter (OTC) trading. 

One thing noteworthy is money markets can also be accessed alongside the capital markets and hence, cannot be considered to be exclusively dealt with singly or in exclusion.

The money market is a favourite among many investors who target this segment due to its flexibility and the steady high returns compared to bank savings accounts. However, it should be noted that the funds held in money market accounts are not insured. Other concerns raised include the opportunity cost of holding the funds in these funds vis a vis the market factors such as inflation, which may erode the purchasing power of the funds over time. The administration charges of these funds may also eat into the resultant yield of the funds hence reducing the overall net gain over the investment period. 

It must be noted that there is a difference between money markets and money market mutual funds. Money Market Mutual funds are a collection of investors funds, which are invested together to minimize risk of exposure to credit and market/liquidity associated risks. Investors funds are thus pooled together and invested in a variety of portfolios and the returns paid proportionately over a period of time. They are low risk, flexible and easy to operate. In addition, they form a huge portion of the retail money market fund segment that allows individual small scale investors to access investment opportunities. 

The most favourite mode of investing in this segment is through unit trust funds. Most of the small scale investors like start ups and students employ this mode of creating wealth over the short term. They therefore provide a very convenient way to mobilise funds ventures. Do you intend to grow your capital reserves over a short period of time in order to start a business? This is the most appropriate way to achieve this goal. The main advantage of using unit trust is the professional investment portfolio management that the companies provide alongside diversification of portfolio risk which lowers the risk level. You need not indulge yourself in the business of managing the risk but just open an account, deposit funds and the returns are deposited back into your account. They enable the investors take advantage of economies of scale since they have a higher bargaining power and hence, returns. The accumulated funds are thereby invested through instruments like treasury bills, certificate of deposits and commercial papers which are professionally managed.

So what should you consider when investing in the money markets?

The fist consideration should be the yield in terms of compensation to the investor over time. The higher the yield, the more attractive an option should be. It has been found that capital markets offer a higher yield compared to savings accounts in banks. I have captioned an extract of 15th December 2016 of various Unite Trusts and Balanced Fund yield rated for savers review.

The amount of interest to be earned cannot be used in exclusivity. Several other factors should be put into play to make a good choice on which fund to invest in. A second factor to consider is the minimal deposit requirements. Some money market players require a minimal amount of cash to be used as initial deposit for the account to be opened, which might be discouraging for small scale investors. Some may also require that a minimal balance be maintained in the account over time.

Liquidity is also a major factor for consideration. This is how fast one can access funds from the investor funds held. Some may be restrictive, requiring a long period of time and others are short. The longer the period, the more liquid the option is. 

Some entities have administration fees or commissions which they charge to manage the portfolio. As a demerit, this can really be punitive to efforts to grow wealth since, over time, these charges can erode the volume of compensation an investor may earn from the fund. Inasmuch as a fund may have higher yields, the erosion of the value of the net returns by associated charges should be taken into consideration.

Another very essential thing to consider is the size of the fund. Larger funds help to minimize risk exposure to the investor by taking advantage to the economies of scale and diversification of portfolio. Hence, the larger the fund, the lesser the impact of a singles investor actions are. Small sized funds are really affected by for example, the withdrawal of a single investor due to the economies of scale associated with such a move. This is the reason why investment funds would always seek to grow their portfolio to absorb such shocks.

The reputation of the investment fund should also be looked into. What do customers say about the company? How are their reviews online? It would be important at this point, for example, review their page reviews on social media sites for example. Some funds are known for encouraging investors to deposit funds with them but become a menace when the times come for withdrawing. How do they treat their customers?

The beauty about investing in the money markets these days is most of the activities have gone paperless and online. With a few clicks and a minimal deposit which is easily available, one is able to start off on his journey to prudent wealth management and creation! The issue of lack of capital to start businesses or fund other short term projects should not arise. The power is in your hands. 

Wishing you a fruitful savers trip, folks!