The past two months have been a depressing time for me, being a celebrator of local ingenuity in business. Indeed, nothing is as depressing as seeing a business entity, you have literally grown with it since childhood and now, when you are almost in your midlife, you see it gradually go down.
Nakumatt is one instance. I first encountered Nakumatt, then known as Nakuru Mattresses as a small store in Thika in Pilot Estate while still a pupil at Thika’s Kiboko Primary School. Then, we would sneak from school during lunch hours to go and wander in between the shelves just to awe at the marvelous displays of commodities. It even made Pilot based pupils to puff up their pride since there was no other supermarket nearby that equaled Nakuru Mattresses.
As we aged further, the outfit grew in leaps and bounds to be East Africa’s biggest retail outlet by branch footprint. It opened over sixty outlets in number across virtually all of East Africa’s countries with a workforce of over five thousand employees with most of their branch outlets operating 24 hours daily.
Indeed, the conglomerate that grew from a tiny shop in Nakuru with a few sales calls, had gross revenues of almost US D 500 Million. Conservative estimates put their market share five years ago at 20% in Kenya with their Brand Equity Index hitting a high of 55%. With it came many accolades and awards. These include the Price WaterhouseCoopers East Africa Most Respected Service provider for the year 2006 and 2007, Planet Retail ranking as top retailer outside of South Africa for 2008, Planet Retail Award as Second Most Innovative Retailer in the World for 2009, East African Super Brand for 2007 and 2010, recognition by the East African Community as a pioneer East Africa Investor in 2011 and its CEO recognized in the Financial Times Top 50 Emerging Market Business Leaders for 2010.
With all these accolades lining their cabinets, it was expected that the enterprise would be much more stable and vibrant. However, beginning over two or three years ago, cracks started to emerge. Suppliers were paid late, eroding the creditor confidence of the firm. In a flash, stores in the home country and away started closing up as most stores within the domestic market and beyond, further eroding the public confidence that was celebrated before.
But then when did the rain start beating Nakumatt? Many theories have been put through and deliberated. From their strategy to compete their suppliers through their ‘Blue Label’ strategy to their ambitious expansion plans which choked their working capital outlays.
But I beg to differ. I guess the management realized like the iconic Titanic, the firm was too big to sink. And they became lax with time. Internal weaknesses in controls went haywire and losses started building up. Corruption, inefficiency and lack of corporate governance ideals took over. In a way, it is not external factors that brought down this beloved retail giant – internal ones did.
Which brings me to what I needed to communicate – we most of the times take pride in our past achievements to the detriment of forging ahead and firming up our strengths. Do past milestones surmounted give us a guarantee that our future would be rosy and good? Not at all. The past belongs to where it should be – the past.
This is the main problem most of us have – looking back and taking pride in past achievements and forgetting that we have a life to live ahead. We most of the times blame the external environment – the economic situation, the government, etc. for our own-caused failures.
To avert this, we need to always focus ahead and be mindful of the red flags raised as we trudge along this journey of living. And as I said, ignore what is past. Let it remain where it should be – in the past. Future success is only guaranteed when there are solid plans and commitment to realize the future vision. For whatever achievements you made back then is not significant in the present times. It is history! So do not make the mistake, either as an organization or at the individual level, to glory in past achievements.
The writer is an acclaimed business author of Passionpreneurship Demystified and Business Networking: How To maximize on your contacts for Business and Professional Growth. Both books are available on Amazon. He is also a Personal Branding and Business Coach with PBL Africa. In case you need assistance to give your business or profession a jump-start, he can be reached via the following contacts:
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